Microsoft has had ‘mixed’ success with Windows Vista. I say mixed because even though the newest operating system in the Windows family is the best so far, the company has fallen well short of reaching its target. The ‘credit’ for a large part of this can be given to Apple’s marketing team whose relentless bashing through the Windows v/s Mac ads have been tremendously successful in instilling fear, uncertainty and doubt in the minds of the average consumer. Websites like PCWorld with their less than neutral coverage of Windows Vista haven’t made things any better. I’m in Mumbai at the moment and I happened to speak to a cousin of mine - whose geekometer clocks just a tad bit higher than the average consumer - and we got talking about Windows Vista and XP. He told me he didn’t really like Vista and preferred XP as an operating system. I asked him why this was the case and he told me he had “heard from someone” that Vista had a lot of problems. I immediately questioned him on whether he had used the OS himself before making the judgement to which he defensively reacted he had, however for less than a day. He had seen a demo machine somewhere and spent a while tinkering with it. His biggest complaint was that he didn’t quite understand it. I told him him to come speak to me when he had given Vista a real chance.

I’ve personally been using Windows Vista since RTM and the number of crashes I’ve had since are less than the number of fingers on my hands, literally. While some early adopters may have been plagued with instability issues - mainly caused because of immature drivers - I have been considerably luckier. And with the arrival of the first Service Pack the system has become as solid as a rock. I keep my laptop on for days altogether and the uptime counter only stops increasing when I restart the machine myself to complete an installation or something of that sort. Add to that many of the simple improvements in user experience - breadcrumb navigation and search to name a few - and you have a brilliant operating system on its hands.

Microsoft has made attempts to lift Vista’s image with the Mojave Experiment which is part of the 300 million dollar budget it has allocated to promotion and advertisement. In my opinion this move is long overdue especially if it has to compete with a company whose strongest asset is its brilliant marketing and PR team. Should Microsoft be able to formulate a marketing strategy / campaign that does indeed cleanup the undeserved Vista mess, it can most certainly see itself winning back the market share it may have lost.

Tags: apple, microsoft, vista